The "No Fire, No Smoke – the Global State of Tobacco Harm Reduction 2018" (GSTHR) report maps for the first time the global, regional and national availability and use of safer nicotine products (SNP), the regulatory responses to these products, and the public health potential of tobacco harm reduction.

The advent of SNP opens up the possibility of a major advance in global public health, helping to bring about the UN goal of reducing non-communicable diseases by a third by 2030 and, moreover, at no cost to governments.